B2B lists media planning
Building lists recommendations is in COMBBASE's DNA
COMBBASE has placed "customer knowledge" at the heart of its development.
COMBBASE relies on its partner EUROLEADS to reinforce its B2B lists and to answer customers' requests in France and overseas.
A complete overview
- B2B postał databases based on INSEE and BODACC (the 2 main B2B sources from the French State), enhanced with postał address, named contacts, job titles, phone number, URL, mobile, email,
- BtoB behavior files (e-commerce, mail-order sales, Press, Mobility...)
- Co-opemail datapool including (Siret ID numbers)
- Multichannel databases (postał, landline and mobile phones, email, fax)
- B2B response lists source from e-commerce, mail order, press, subscribers, telecoms.
- Data targeting specific job functions: main managers, IT, HR, marketing, communication, legał, etc.) and specific activities (healthcare, construction, IT. Wholesale, manufacturing...)
- A datapool based on Lifestyle and Purchasing Power scores
- Combined B2B / B2C data : addresses of heads of property investment companies (SCIs), personal and Professional addresses of managers, SoHos...
Lists media planning and deduplication
As part of its lists recommendations, COMBBASE can manage and supervise data and deduplication processings (the lists media planning and deduplication, the selection of the addresses "net and deduplication").
- Including sur booking : net names policy (lists selections are filtered with Lifestyle and Purchasing Power scores)
Best practice : before issuing any recommendations, it analyzes the client's database (profiling, mapping, segmentation, scoring) in order to identify your core targets and to limit the scope of prospection.
COMBBASE's turnover is split this way : 80% is made thanks to its activities in France and 20% is based on its activities abroad.
EUROLEADS and List4Europe allow this international reach.
