Database
Data at the heart of customer knowledge and customer relationship.
Data quality is a key component of CRM and marketing expertise.
COMBBASE supports its customers in all their database projects,
including migration and data integration, cleaning, updating and address processing.
COMBBASE simplifies your data
We help you face the upheaval of digital transformation and Open Data.
Our job: manage data, all data (customer, prospect and lead) wherever they comefrom, and make them digestible and exploitable.
Audit, advice and support
We help you face the upheaval of digitaltransformation and Open Data, as well as the legislation concerning hosting and managing data.
- Key points
- Best practice
- Legal practice
- Development
- Integration
- Menagement
Our job is managing all kinds of data, whether they concern customers, prospects or leads. Wherever they come from, we make them understandable and exploitable for analysis, data mining and marketing campaigns.
- Advice and support (database and CRM)
- Web services
- Scoring B2B
- Scoring B2C
- Customer data analysis and targeting(B2B/B2C)
- List media planning(B2B/B2C)
- and SMS broadcast and campaigns
Data processing
Processing is vital for building a structured database, which serves both as a cornerstone of CRM, a guiding line for marketing (direct and digital), and a tool used by salespeople to prospect customers
- Postal Normalization
- Deduplication
- Moved
- Flagging (business, consumer)
- Scoring
- Updating
CRM and enriched customer data (appending)
Enriched customer data serves to improve the knowledge (and segmentation) of the database and helps to roll out targeted marketing.
- B2B : enrichment if the customer data (Siren / Siret ID number (Standard Industrial Classification (SIC), IRIS data, Contacts names, and job titles, phone numbers, SMS, URL, Email addresses (appending email based on Siren / Siret ID number + reverse appending email (Siret / Siret ID number + postal address) based on the email address), Scores in terms of “Lifestyle”, “Purchasing Power” , wealth tax, income and trending value score, Data on finances / financial criteria, Risk, Capital relations and financial links
- B2C : enrichment of customer data (socio-professional category, interests, Scores (Wealth score, Trending value score, Generational score), Email, SMS
Updating data (data quality)
Updating the database is vital to data quality:
- Flagging inactive addresses
- Flagging names/job roles (function)
- Flagging movers and supplying new adresses
- Reloactions
- Qualifying « Goneaways » and « nixies » notifications
- Qualifying fusacq
Alerts (Keeping a watch on customer files : processing inactives and relocations)
The introduction of surveillance and alerts on a weekly or monthly basis ensures the continuous updating of the database (customer files, prospects, etc.) and a considerable reduction in the cost of undelivered mailpieces (“goneaways”, “Nixies”, etc.)
- Primary audit of the database to qualify and estimate the « alert » needs
- Estimation of the « alert » frequency
- Set up the « alert » process and platform