COMBBASE has placed "customer knowledge" at the heart of its development.
COMBBASE relies both on its subsidiaries, DATA PROJECT which allows it to reply in the most suitable way - in a totally impartial manner - to customer demand.
As part of its lists recommendations, COMBBASE can manage and supervise the data deduplication works (the lists media planning and deduplication, the selection of the addresses "net and deduplication”).
Best practice, before it issues any lists recommendations, it carries out an analysis of the Client1 file (profiling, mapping, segmentation, scoring) so as to identify “core target" customers and limit the scope of prospection.
COMBBASE and OKTOS have developed together the first scores in the field B2B:
We have scored the all Siren Database of 9 million records. These are marketing scores. There are 3 main ways to use them:
This is a best practice for the companies who really want to improve their CRM and optimize the ROI of their direct marketing campaigns.
Activities of COMBBASE are 80% in France and 20% international area EUROLEADS and List4Europe add an international area.